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With a 40-year history of technological innovation and engineering, OPTIMA® products offer unstoppable power for extreme enthusiasts and others who require THE ULTIMATE POWER SOURCE.TM OPTIMA batteries were the first high‐performance AGM automotive batteries in existence and revolutionized the industry with the unique SPIRALCELL TECHNOLOGY®. Look for the distinctive OPTIMA SIX PACKTM shape to get THE ULTIMATE POWER SOURCE every day, everywhere.

Take a look at some of our major milestones in the timeline below.

1972 - 1975   |   1980 - 1987   |   1990 - 1994   |   2000 - 2007   |   2011 - 2012


Started on May 30, 1972

On May 30, 1972, Donald H. McClelland and John L. Devitt file a patent claim for a maintenance-free type lead-acid battery.

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First Sealed Lead-Acid Battery for Commercial and Military

Gates Rubber Company in Denver, Colorado, began work on developing the first sealed lead-acid battery to be used for commercial and military applications. The SPIRALCELL design was the result.

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Patent issued & assigned to Gates Rubber Company

On January 2, 1975, a patent is issued and assigned to Gates Rubber Company.

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SLI Battery Project Team Established

In 1984, the Gates Rubber Company establishes an SLI (starting, lighting, ignition) battery project team.  The main customers were commercial and military applications. Proven success migrated the technology to be used in automobiles, trucks and the marine market.

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Production Begins

Gates make limited production of OPTIMA batteries, the first automotive AGM battery.

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OPTIMA Batteries, Inc. Division created

Gates Rubber Company officially incorporates the division as OPTIMA Batteries, Inc. Gylling Teledata A/S of Norway begins limited importation and distribution of OPTIMA batteries. Soon after, Gylling seeks and obtains distribution rights for all of Scandinavia. Manufacturing processes were enhanced, performance improved and the distribution base increased, making OPTIMA the most widely-distributed name brand battery in the world.

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Gates Divests itself of OPTIMA Batteries, Inc.

Due to limited discovery by the public, Gates decides to divest itself of OPTIMA Batteries, Inc.

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Gylling Group Acquires OPTIMA Batteries, Inc.

The Gylling Group of Scandinavia purchases OPTIMA Batteries, Inc. from Gates.

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Demand Increases

Public demand for the OPTIMA battery begins to rapidly increase.

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Ground Broken for New Facility

OPTIMA Batteries, Inc. breaks ground for a new, larger, modern manufacturing facility northeast of Denver, Colorado.

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Johnson Controls acquires OPTIMA Batteries, Inc.

Johnson Controls acquires OPTIMA Batteries, Inc.

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OPTIMA and the Ford GT

OPTIMA becomes the OE battery for Ford GT vehicles.

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Ground Broken for New Production Facility

Ground is broken on new production facility.

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OPTIMA® Batteries Introduces New Product, Toyota® Prius Battery Replacement

OPTIMA® Batteries now offers a direct fit replacement for the 2004 and newer Toyota Prius®. This new 12-volt AGM battery is the first OPTIMA product to provide a direct fit replacement for the Toyota Prius. The Toyota Prius community, that has had limited battery replacement options in the past, will clearly benefit from this new product.

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OPTIMA® adds an all-new product to their roster

OPTIMA Chargers Digital 1200 12V Performance Battery Charger and Maintainer hit the market in Spring 2012. “This is our brand’s first truly new product in years and the OPTIMA Chargers Digital 1200 Battery Charger is something the market has been asking for and is something enthusiasts need,” said Cam Douglass, director of product development and marketing for OPTIMA Batteries.”

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OPTIMA Ultimate Street Car Invitational