Every year, the SEMA Show showcases the products and services on the cutting edge of automotive performance. This year, Optima wanted to do something special while we were there. We recognize that not everyone who is passionate about cars and trucks can make it out to SEMA. So we’re going to post photos, videos and stories of the most exciting stuff we see at this year’s show here.

We’ve assembled a team of people who are passionate about cars, trucks and the online automotive community. We invited them to meet with us at SEMA 2009, cover the show for their community, and sit down for some straight talk about Optima, about their rides, and about powering their passion into the future.

Check back here during the show to see what develops.


Radical Rides and the Optima Ultimate Streetcar Invitational

November 25th, 2009

by Matt Farah of The Smoking Tire

The Smoking Tire heads out to Spring Mountain Motorsports Ranch for the Optima Batteries Ultimate Streetcar Invitational, where SEMA Showcars get the crap kicked out of them on the race track. While there, host Matt Farah not only gets to test out the track himself in a Lotus, but also gets a...

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Posted in Racing, Sports Car | No Comments »

Six Ways to Malfuntion at the Optima Ultimate Street Car Challenge

November 20th, 2009

by Kristin Martin of MyRideIsMe.com

We’ve never figured out why, but for some odd reason humans are always transfixed at the tragedies of others. Its why car accidents cause so much traffic havoc – we all have to stop and look as we drive by (grrrrr)! Racing is no...

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Posted in Hot Rod, Import Performance, Muscle Car, Racing | No Comments »

2009 Optima Street Car Invitational

November 20th, 2009

by Kristin Martin of MyRideIsMe.com

Whoever came up with the idea to put on an event that would demonstrate the performance capabilities of the cars being showcased at SEMA was a genius! And that’s exactly what the Optima Invitational...

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Posted in Hot Rod, Racing | No Comments »

Optima RedTop or YellowTop?

November 18th, 2009

by Craig Pike of MyRideIsMe

Optima Red or Yellow top? I bet you’ve got it wrong!

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Posted in Uncategorized | No Comments »

SEMA 2009: The Very Best and the Very Worst

November 17th, 2009

by Matt Farah of The Smoking Tire

The Smoking Tire heads out to Las Vegas for the 2009 SEMA show, where all the major aftermarket and custom manufacturers show up with their latest goods. Host Matt Farah shows off the Best Truck, Best Sports Car, Best Motorcycle, Best Low Rider, Best in Show, and of course, the Worst in...

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Posted in Sports Car | No Comments »

Bummer! 33 Ford Coupe Goes Down at Optima Invitational Race

November 9th, 2009

by Kristin Martin of Grease Girl

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Posted in Hot Rod | No Comments »

Camaros at SEMA 2009

November 7th, 2009

by Jim McIlvaine of ESPN Milwaukee Blogs

Rather than continue to post pictures of my SEMA experience here, I decided to put them together in a couple of videos:

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Posted in Muscle Car, Sports Car | No Comments »

Micheal Tomac: My 1st Road Racing & Autocross Experience

November 6th, 2009

by Micheal Tomac of DuramaxDiesels and CompetitionDiesel

After three days of SEMA, our group from Optima left Vegas Friday morning and went to Spring Mountain Motorsports Ranch in Parumph, NV. Spring Mountain is a country club for racers and people with high end sports cars. The club house features 8000 square...

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Posted in Import Euro, Racing, Truck / Diesel | No Comments »

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