Every year, the SEMA Show showcases the products and services on the cutting edge of automotive performance. This year, Optima wanted to do something special while we were there. We recognize that not everyone who is passionate about cars and trucks can make it out to SEMA. So we’re going to post photos, videos and stories of the most exciting stuff we see at this year’s show here.

We’ve assembled a team of people who are passionate about cars, trucks and the online automotive community. We invited them to meet with us at SEMA 2009, cover the show for their community, and sit down for some straight talk about Optima, about their rides, and about powering their passion into the future.

Check back here during the show to see what develops.