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Posted: Apr 21, 2011

OPTIMA gets retail training help from Kalitta Motorsports

OPTIMA's sponsorship of the Kalitta Motorsports NHRA teams isn't just a cool excuse for us to hang out at the dragstrip, it is an opportunity to connect with our retail partners.  Last weekend, more than 130 of them joined us in the Kalitta Motorsports pit area at zMAX Dragway in Charlotte, North Carolina.  For our retailers, it is a unique opportunity to come to an NHRA race, hang out in the pits and snag a few autographs from the drivers.  For OPTIMA, it is far more than that.

This gathering allows us to help further educate and inform our retailers about our products.  Many of our retailers have been selling our batteries for years and know the technology and applications inside and out, while others might be relatively-new.  OPTIMA's training sessions can help our retailers blow the dust off existing knowledge  or gain new insight.  The end result is a better experience for our customers.

We appreciate Kalitta Motorsports assistance in making these training sessions possible and we thank all of our retail partners, who take the time to come out to the NHRA races and take part in our training sessions.  If you'd like to learn more about our batteries, feel free to check out our YouTube channel, where we have posted several educational tech tip videos.

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