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Posted: May 25, 2012

OPTIMA® Batteries Launches New OPTIMA’s Search for the Ultimate Street Car TV Series to Air in late 2012

OPTIMA Batteries today announced the addition of a new, street car racing TV series titled OPTIMAs Search for the Ultimate Street Car. The two episode series is intended to air on the SPEED channel beginning in the fall of 2012, and will capture participants from the OPTIMA Faceoff at the HOT ROD Power Tour and the OPTIMA Faceoff at Road America, as they compete to win the coveted Spirit of the Event award that will allow them an automatic entry to the fifth annual OPTIMA Ultimate Street Car Invitational, presented by Royal Purple Synthetic Oil KN Filters.

Registration is still open for both events and those interested in participating should visit www.optimainvitational.com to download and submit an entry form. Spots are limited and will be awarded based on a first come, first serve basis. The OPTIMA Faceoff at HOT ROD Power Tour is scheduled to take place Friday, June 8 Saturday, June 9 at QuikTrip Park in Grand Prairie, Texas and Eagle Canyon Raceway in Decatur, Texas respectively. Meanwhile, the OPTIMA Faceoff at Road America is Friday, June 22 to Sunday, June 24 in Elkhart Lake, Wisconsin.

The new TV series will give us an opportunity to share some of the drivers unique backgrounds and experiences, said Cam Douglass, Director of Product Development and Marketing for OPTIMA Batteries. It will also include dramatic race footage from each event and give our viewers a chance to really get to know the competitors throughout the year.

In addition to the new TV series, OPTIMA will continue to produce its annual OPTIMA Ultimate Street Car Invitational TV special, that is tentatively scheduled to air in early-2013.

The new TV series has also inspired some new sponsors to sign on to the widely covered event. Newcomers this year include presenting sponsor Royal Purple and featured sponsor Lingenfelter Performance Engineering.

A complete list of sponsors for the 2012 OPTIMA Ultimate Street Car Invitational and OPTIMA Faceoff at HOT ROD PowerTour include presenting sponsors KN Filters and Royal Purple; race event sponsors BFGoodrich, RideTech, Wilwood Disc Brakes, Lingenfelter Performance Engineering and Detroit Speed and Engineering; and associate sponsors MagnaFlow and Roadster Shop. OPTIMA Faceoff at Road America sponsors include all of the above with the exception of KN Filters.

For more information on the OPTIMA Ultimate Street Car franchise including event dates, schedules, official rules and its new charitable Build-A-Bike program, please visit www.optimainvitational.com and www.optimabuildabike.com.

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