Posted: Oct 17, 2013
Premiere of OPTIMA’s Search for the Ultimate Street Car: Faceoff at Road America Qualifier Event to Air on MAV TV Network
OPTIMA® Batteries Faceoff at Road America Qualifying Event Episode Premieres Thursday, October 31 with more high intensity performance vehicles and nail-biting action
Oct. 17, 2013 (MILWAUKEE) – OPTIMA® Batteries, the global leader in high-performance automotive and marine AGM batteries and chargers, is proud to announce the premiere of the OPTIMA’s Search for the Ultimate Street Car series to air on Thursday, October 31 at 6 p.m. EDT and 9 p.m. EDT on MAV TV.
In the premiere, viewers will get a behind-the-scenes look at the action during the OPTIMA Faceoff at Road America in Elkhart Lake, Wisconsin. This regional qualifying event introduces a diverse range of performance vehicles and the stories behind the passionate drivers as they compete on one of the most historic race tracks in America.
“This episode captures the passion of the automotive community with a great cast of entertaining characters. If you’re looking for fast beautiful cars, then this is your show,” said Cam Douglass director of product development and marketing for OPTIMA Batteries. “This series has grown so much over the past few years – many thanks to our sponsors and loyal enthusiasts – and we look forward to sharing the excitement of OPTIMA’s Faceoff at Road America Qualifying Event with viewers at home.”
The fun begins as all of the Faceoff participants drive more than 60 miles through Wisconsin’s scenic Kettle Moraine State Park to the Road America facility in the Detroit Speed Road Rally. Later in the weekend, all 71 Faceoff participants get on the track to test their cars and driving skills through the BFGoodrich Hot Lap Challenge, Wilwood Disc Brakes Speed Stop Challenge, Ridetech Street Challenge Autocross and the Lingenfelter Performance Engineering Design Challenge.
Participants traveled from all over the country to showcase their vehicle’s performance potential - making this year the most diverse yet. During the episode, four participants are awarded with invitations to OPTIMA’s Ultimate Street Car Invitational event, held after the SEMA show in Pahrump, NV. Viewers can watch (and Tweet along using the hashtag #OUSCI) to see which participants are selected based not only on their vehicle’s performance, but also the spirit and attitude they showed over the course of the weekend.
Get in on the Action
The Faceoff at Road America is a Regional Qualifier event leading up to OPTIMA’s Ultimate Street Car Invitational, to be held in Pahrump, NV, after the SEMA show in early November. Fans can purchase tickets to the sixth annual OPTIMA Ultimate Street Car Invitational at http://optimainvitational.com/. Tickets are $30 per person and include a free event t-shirt. The event will take place at Spring Mountain Motor Resort and Country Club, a state-of-the-art racing facility in Pahrump, Nevada on Saturday, November 9, 2013.
The OPTIMA Ultimate Street Car Invitational is presented by Royal Purple Synthetic Oil and KN Filters. This year’s event sponsors are BFGoodrich Tires, Detroit Speed and Engineering, Lingenfelter Performance Engineering, Ridetech and Wilwood Disc Brakes. And finally, associate sponsors include Magnaflow Performance Exhaust, The Roadster Shop, Centerforce Performance Clutch, MAC Tools and Jet-Hot Coatings.
For more information on the OPTIMA Ultimate Street Car Invitational, please visit http://www.optimainvitational.com/.
About OPTIMA® Batteries
OPTIMA® YELLOWTOP®, REDTOP® and BLUETOP® batteries are available through leading battery distributors globally. When looking for OPTIMA Batteries consumers should look for the unique, colored-top and SIX PACK™ design which OPTIMA is known throughout the world. In 2012, OPTIMA added to its product line with the innovative OPTIMA® Chargers Digital 1200 Battery Charger for all automotive and marine batteries. To find out more information or purchase OPTIMA products consumers may visit www.optimabatteries.com. Consumers can also call 1-888-8OPTIMA (1-888-867-8462) for additional information.
About Johnson Controls Power Solutions
Johnson Controls Power Solutions is the global leader in lead-acid automotive batteries and advanced batteries for Start-Stop, hybrid and electric vehicles. Our 50 manufacturing, recycling and distribution centers supply more than one-third of the world's lead-acid batteries to major automakers and aftermarket retailers. Through our innovations we are building the advanced battery industry for hybrid and electric vehicles. We were the first company in the world to produce lithium-ion batteries for mass-production hybrid vehicles. Our commitment to sustainability is evidenced by our world-class technology, manufacturing and recycling capabilities.
About Johnson Controls
Johnson Controls is a global diversified technology and industrial leader serving customers in more than 150 countries. Our 168,000 employees create quality products, services and solutions to optimize energy and operational efficiencies of buildings; lead-acid automotive batteries and advanced batteries for hybrid and electric vehicles; and interior systems for automobiles. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. Through our growth strategies and by increasing market share we are committed to delivering value to shareholders and making our customers successful. In 2013, Corporate Responsibility Magazine recognized Johnson Controls as the #14 company in its annual "100 Best Corporate Citizens" list. For additional information, please visit www.johnsoncontrols.com.
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