The Ultimate Power Source ™


Posted: Jan 31, 2014

OPTIMA® Batteries True Blue Marine Rewards Program Hits All-Time High in 2013

Jan. 31, 2014 (MILWAUKEE) – OPTIMA® Batteries is pleased to announce a record-breaking year at the conclusion of the fourth annual OPTIMA Batteries True Blue Marine Rewards contingency program. In 2013, top-finishing, qualified anglers walked away with a grand total of nearly $15,000 in cash prizes, in addition to their regular winnings, rewarding over 40 individual anglers and teams at nine different tournaments and circuits nationwide. On top of the cash payouts, one lucky True Blue participant, Jeff Kronenberg from Pewaukee, WI, was chosen at random for an all-expenses paid fishing trip with OPTIMA Batteries sponsored, Bassmaster Elite Professional Angler, Edwin Evers.

Through this annual program, the OPTIMA Batteries True Blue Marine Rewards Program gives top-finishing, qualified anglers the chance to win cash prizes of up to $1,000 per event. A complete list of 2013 participating circuits and events include: BAD Bass, BBT Bass, Florida Federation Nation, South Georgia Fishers of Men, Minnesota Pro-Team Bass Tour, North American Bass Circuit, Masters Walleye Circuit, Sturgeon Bay Open Bass Tour and the Wisconsin Alliance of Bass Tournament Anglers.

“OPTIMA Batteries congratulates all anglers on an exciting 2013 season,” said Ryan Hoffins, OPTIMA Batteries marketing manager, U.S. / Canada. “When anglers exclusively count on OPTIMA® BLUETOP® batteries on the water for top-performing running time and more recharges, we are thrilled to have the opportunity to reward these brand loyalists through the True Blue Marine Rewards Program. We look forward to continuing to reward anglers who rely on the Ultimate Power Source™ within the 2014 True Blue Marine Rewards Program which we expect to be another record-breaking year.”

OPTIMA Batteries will continue its True Blue Marine Rewards contingency program in 2014 for its fifth year, and is looking forward to seeing more anglers participate and earn even more rewards. Anglers interested in participating in the 2014 program can take the first step by purchasing BLUETOP batteries for their tournament boat. Visit the OPTIMA Batteries online retail locator to find a marine retailer and to learn more about the True Blue Marine Rewards Program and BLUETOP batteries. More details on the 2014 participating circuits, events and payouts will be made available on the OPTIMA Batteries website in February 2014.

About OPTIMA® Batteries
OPTIMA® YELLOWTOP®, REDTOP® and BLUETOP® batteries are available through leading battery distributors globally. When looking for OPTIMA Batteries consumers should look for the unique, colored-top and SIX PACK™ design which OPTIMA is known throughout the world. In 2012, OPTIMA added to its product line with the innovative OPTIMA® Chargers Digital 1200 Battery Charger for all automotive and marine batteries. To find out more information or purchase OPTIMA products consumers may visit Consumers can also call 1-888-8OPTIMA (1-888-867-8462) for additional information.

About Johnson Controls Power Solutions

Johnson Controls Power Solutions is the global leader in lead-acid automotive batteries and advanced batteries for Start-Stop, hybrid and electric vehicles. Our 50 manufacturing, recycling and distribution centers supply more than one-third of the world's lead-acid batteries to major automakers and aftermarket retailers. Through our innovations we are building the advanced battery industry for hybrid and electric vehicles. We were the first company in the world to produce lithium-ion batteries for mass-production hybrid vehicles. Our commitment to sustainability is evidenced by our world-class technology, manufacturing and recycling capabilities.

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