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Posted: Mar 06, 2014

Who is Authorized To Sell OPTIMA Batteries?

NHRA-Las-Vegas-2013_423.jpgDid you know OPTIMA® Batteries are the most-widely available AGM aftermarket battery in the world? With such widespread availability, not to mention so many people selling things online, we are often asked the question of who is actually authorized to sell OPTIMA batteries. The list is far too long for us to post here and we'd probably get in trouble if we forgot a few hundred retailers, but the short answer is a lot of retailers are authorized to sell and service our products.

If you would like to find the nearest brick & mortar OPTIMA retailer to you, just use our retail finder and enter your zip code to get plenty of options. Does this mean that anyone else selling our products, who isn't in our retail finder, isn't an authorized retailer of OPTIMA products? Absolutely not!

There are thousands more retailers, both online and in brick mortar locations, who are also authorized retailers of our products. So how can you tell if the seller you are looking at is authorized to sell our products? Authorized retailers will confirm to you before making a purchase, that they will adhere to & honor the OPTIMA Warranty Policy on all products they sell. If you can't find someone to talk to about warranty coverage before you purchase a product, chances are you won't be able to find anyone after you purchase a product either.

All OPTIMA battery, charger and maintainer resellers on eBay, Craigslist, Facebook, Offerup, Amazon or Wal-Mart 3rd parties (unless it is SHIPPED & SOLD by Amazon or Wal-Mart) and any other online marketplace platforms ARE NOT authorized resellers of the OPTIMA family of products. Customers who decide to purchase OPTIMA products from any such marketplace/website would be purchasing from unauthorized resellers. Unauthorized resellers have not been approved by OPTIMA Batteries and therefore do not conform to our strict product handling & customer service requirements.

This means that such marketplace resellers may be selling aged inventory or used products and/or may be using unapproved packing for shipping. It also means that should you have a service need or warranty claim, they will not provide adequate support. Receipts from marketplaces that have sales dates outside of 180 days of the date of manufacture will not be acknowledged as proof of purchase of a new battery. OPTIMA Authorized resellers are required to honor the entire warranty period of whatever product is purchased. Marketplace resellers who are not authorized retailers, will refer your service needs to someone else. OPTIMA values one on one communication via phone and email and a phone option is a requirement of all authorized resellers. Buyers beware, resellers on eBay do not promote this type of communication.

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