The Ultimate Power Source ™


Posted: Oct 28, 2014

OPTIMA® Batteries Unveils Full Line-Up of Activities to Charge Up 2014 SEMA Show

New “Street Car Alley,” T-shirt Giveaway, Battery Installation and the Largest Invitational to Date Planned for Annual Showcase

October 28, 2014 (MILWAUKEE) – OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, has several major announcements planned for the 2014 SEMA show, and is once again proving to be The Ultimate Power SourceTM. An all-new display area focused on the Ultimate Street Car Invitational participants will debut between the Westgate Hotel and Casino (formerly the Las Vegas Hotel) and the Las Vegas Convention Center. This is an area many SEMA Show attendees are familiar with crossing as they walk from the host hotel to the Convention Center. This new display area will be known as “OPTIMA Street Car Alley” and will contain more than 80 vehicles, all of which will be competing in the seventh annual OPTIMA Ultimate Street Car Invitational event the weekend after SEMA, November 8-9.

Additional vehicles competing in the 2014 OPTIMA Ultimate Street Car Invitational competition will be on display the OPTIMA Batteries booth in the Las Vegas Convention Center North Hall (booth #22755). OPTIMA will continue its proud tradition of showcasing a broad range of cutting-edge vehicles, including:

  • 1965 Corvette Coupe by Brian Hobaugh (2013 Ultimate Street Car Champion)
  • 2014 Mercedes Benz G63 AMG 6x6
  • 1948 Buick Super Convertible by ICON
  • 1970 Ford Mustang Pro-Touring by Tucci Hot Rods

…and the debut of two-time Ultimate Street Car champion Mark Stielow’s new 1969 Camaro, named Hellfire

2014 OPTIMA Ultimate Street Car Invitational Event Firsts

Chief among the many changes at the 2014 event is its new location. The 2014 Ultimate Street Car Invitational will be held at Las Vegas Motor Speedway, which should prove convenient for SEMA attendees and local enthusiasts who would like to attend. The event will take place over two days for the first time (November 8-9), as it has previously been a single-day event. Also debuting this year is an exciting new format for the autocross portion of the competition, where symmetrical side-by-side courses will be laid out to enable vehicles to compete at the same time on identical-but-opposite courses.

Free Ultimate Street Car Event T-Shirt Giveaway While Supplies Last

Visit the OPTIMA Batteries booth in the North Hall and get a coupon for a free T-shirt on November 5-7! The coupon can be redeemed at the OPTIMA Street Car Alley display. You must wear the new shirt as soon as you receive it to help promote the 7th annual OPTIMA Invitational. Shirts will be distributed while supplies last, and sizing is not guaranteed.

Free OPTIMA Batteries for SEMA Feature Vehicles

OPTIMA Batteries will once again provide complimentary batteries to SEMA show feature and booth vehicles on Saturday, November 1, from 8 a.m. - 4 p.m., and Sunday, November 2, from 8 a.m. - 4 p.m. PST. Batteries are available on a first-come, first-served basis. Attendees and exhibitors will find the OPTIMA rig and representatives near the vehicle check-in area of the Green Lot. Installation guidance will also be offered.

Final Chance for a “Golden Ticket” to the Ultimate Street Car Invitational

More vehicles will be selected to participate in the event right off the SEMA show floor. A team of OPTIMA Batteries and industry representatives will seek out the best potential competitors in attendance and nominate 20 of them with special certificates that can be displayed throughout the show. At the OPTIMA Batteries press conference on Thursday, November 6 at 1:30 p.m. PST in the OPTIMA Batteries booth (#22755), ten final “Golden Ticket” winners will be announced as 2014 Ultimate Street Car Invitational participants. The remaining nominees will receive a prize package and tickets to the event from OPTIMA Batteries and will serve as alternates for the existing field of participants.

Invitational Spectator Tickets Still Available
A limited number of spectator tickets are available at the cost of $30 each. The price includes a free event T-shirt, while supplies last. For more information, or to purchase a spectator ticket to the 2014 OPTIMA Batteries Ultimate Street Car Invitational, please visit

2014 OPTIMA Ultimate Street Car Invitational Event Sponsors

The OPTIMA Ultimate Street Car Invitational is presented by KN Filters. This year’s event sponsors are BFGoodrich Tires, Detroit Speed, Lingenfelter Performance Engineering, Ridetech, Wilwood Disc Brakes, Snap-On tools, Jet-Hot Coatings, Red Line Oil, Showtime Motorsports and the MAVTV Network.

For a taste of the excitement, check out video clips from past events on the OPTIMA Batteries’ YouTube page, visit the OPTIMA Invitational website to see driver profiles and news, or visit the OPTIMA Batteries Facebook page to join the conversation. Explore the #OUSCI hashtag to track social media discussion relevant to the 2014 OPTIMA Ultimate Street Car Invitational, and feel free to tag your own posts and photos with it too!

Share This Story