The Ultimate Power Source ™

Search for the Ultimate Street Car

Posted: Feb 03, 2015

Advance Auto Parts Official Presenting Sponsor of the 2015 OPTIMA® Batteries’ Search for the Ultimate Street Car Series

OPTIMA® Batteries announced an agreement with Advance Auto Parts to be a Presenting Sponsor for the full schedule of OPTIMA Batteries’ Ultimate Street Car series events for the 2015 season. This agreement will bring together one of the nation’s largest auto parts chains and the nation’s highest-profile street-legal performance challenge series.

“This is a natural fit for the participants and fans of the OPTIMA Ultimate Street Car Series events,” says Cam Douglass, Director of Marketing for OPTIMA Batteries. “Advance Auto Parts has always been a destination to buy some of the best performing auto parts like OPTIMA Batteries and other great premium brands. We are very proud to have them on-board with us for the series.”

Advance Auto Parts will be sponsoring all of the qualifying events across the country. The OPTIMA Search for the Ultimate Street Car events will be televised on the MAVTV Network.

“We are truly happy to announce this exciting new partnership with the OPTIMA Batteries’ Search for the Ultimate Street Car Events,” says Walter Scott, SVP - Chief Marketing Officer at Advance Auto Parts. “These street car events appeal to the kind of hands-on, do-it-yourself car enthusiasts we gladly call our customers, and the OPTIMA Batteries brand has always stood for performance and high-quality.”

“At each of our 5,300-plus locations, our team members can all relate to the challenges and achievements happening at each of these events, and we are proud to align the Advance Auto Parts name with them throughout 2015.”

Learn more about the OPTIMA Ultimate Street Car Invitational and OPTIMA’s Search for the Ultimate Street Car Series at OPTIMABatteries.com.

About OPTIMA® Batteries
OPTIMA® YELLOWTOP®, REDTOP® and BLUETOP® batteries are available through leading battery distributors globally. When looking for OPTIMA Batteries consumers should look for the unique, colored-top and SIX PACK™ design which OPTIMA is known throughout the world. In 2012, OPTIMA added to its product line with the innovative OPTIMA® Chargers Digital 1200 Battery Charger for all automotive and marine batteries. To find out more information or purchase OPTIMA products consumers may visit www.optimabatteries.com. Consumers can also call 1-888-8OPTIMA (1-888-867-8462) for additional information.

Johnson Controls Power Solutions is the global leader in lead-acid automotive batteries and advanced batteries for Start-Stop, hybrid and electric vehicles. Our 50 manufacturing, recycling and distribution centers supply more than one-third of the world's lead-acid batteries to major automakers and aftermarket retailers. Through our innovations we are building the advanced battery industry for hybrid and electric vehicles. We were the first company in the world to produce lithium-ion batteries for mass-production hybrid vehicles. Our commitment to sustainability is evidenced by our world-class technology, manufacturing and recycling capabilities.

About Advance Auto Parts

Headquartered in Roanoke, Va., Advance Auto Parts, Inc., the largest automotive aftermarket parts provider in North America, serves both the professional installer and do-it-yourself customers. As of October 4, 2014 Advance operated 5,305 stores, 109 Worldpac branches, and served approximately 1,350 independently-owned Carquest branded stores in 49 states, Puerto Rico, the Virgin Islands and Canada. Advance employs approximately 75,000 Team Members. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company's website at www.AdvanceAutoParts.com.

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