The Ultimate Power Source ™


Posted: Oct 01, 2015

OPTIMA® Batteries Reveals Exciting Mix of 2015 SEMA Show Activities with Industry Innovation, Education and Celebration

The Ultimate Power Source™ to Share Marketing Insights at Educational Panel, Host First-Annual Film Festival and More

September 30, 2015 (MILWAUKEE) – OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, is excited to announce its full line-up of 2015 SEMA Show activities, which promises to offer industry professionals and enthusiasts a variety of engaging events and opportunities throughout the week.

“We are looking forward to providing attendees a huge line-up of activities this year, from showcasing the latest cutting-edge vehicles during the day to premiering the top performance automotive films at night,” said Cam Douglass, marketing director at OPTIMA Batteries. “These stand to not only bring together enthusiasts from around the world but also celebrate the passion that is fueling this industry for the future.”

Attend OPTIMA’s First-Annual Ultimate Film Festival Event

This year marks OPTIMA’s first-ever Ultimate Film Festival, which will celebrate the most exciting and powerful performance automotive content in the world. Finalists will be selected in late October, and the final screening will be Thursday, November 5 from 7:00 p.m. to 10:00 p.m. at the House of Blues at Mandalay Bay. Hosted by David Freiburger of The Enthusiast Network’s automotive adventure show, Roadkill, this exciting finale event will offer attendees the industry’s most compelling short-form and action-cam films, an opportunity to mingle with peers and the chance to vote in real-time to select two winners. Films screened at the event will be featured in a one-hour TV special broadcast by MAVTV in 2016. General admission tickets to the screening event will be limited to 300 people, so be sure to stop by the OPTIMA Batteries SEMA booth (#22755), located in the heart of Central Hall at the Las Vegas Convention Center, to grab yours!

OPTIMA Gathers Industry Leaders for SEMA Education Institute Panel

As the automotive performance market continues to evolve, companies have had to find new and creative ways to engage the enthusiast community. Join Cam Douglass, director of marketing for OPTIMA Batteries, and a panel of other industry experts as they discuss how experiential grassroots events have impacted and even grown businesses, as well as strengthened engagement within the aftermarket industry. The panel, “Fueling Industry Growth: How Branded Entertainment Drives Growth through Relevant Engagement,” will take place on Tuesday, November 3 from 3:15-4:15 p.m. in room N258 of the convention center.

See the Hottest Performance Vehicles at SEMA

With its popular debut in 2015, more than 80 of the top-performance vehicles in the country will line up in OPTIMA’s Street Car Alley located between the Westgate Hotel and Casino and the Las Vegas Convention Center. These vehicles will all test their limits in the eighth annual OPTIMA Ultimate Street Car Invitational (OUSCI) event the weekend after SEMA, November 7-8.

SEMA attendees will also get the chance to check out even more of the innovative vehicles competing at the 2015 OUSCI in the OPTIMA Batteries booth in the Las Vegas Convention Center North Hall (booth #22755). These top-performing vehicles were hand-picked by OPTIMA Batteries and include:

  • 2003 C5 Corvette Z06 by Danny Popp
  • 1969 Chevrolet Camaro by Mark Stielow
  • 1950 Buick Roadmaster convertible by Jonathan Ward

…and introducing the exciting debut of OPTIMA’s latest off-road creation, the E350 Econoline van, which will be used to capture and live-stream video from OPTIMA-sponsored events throughout 2016 and beyond.

Complimentary OPTIMA Batteries Offered to SEMA Feature and Booth Vehicles

Feature and booth vehicles will be able to receive free OPTIMA Batteries on a first-come, first-served basis before the start of the show. Attendees and exhibitors can visit the vehicle check-in area of the Green Lot on Saturday, October 31, from 12:00 p.m. – 4:00 p.m., and Sunday, November 1, from 8:00 a.m. – 4:00 p.m. PST. OPTIMA representatives will be available to distribute batteries and offer installation guidance.

Lucky Attendees Offered “Golden Tickets” to OUSCI

For a chance to be invited to the 2015 OUSCI, look out for a team of OPTIMA and industry representatives who will select the best potential competitors right from the SEMA floor. Twenty SEMA attendees will be nominated and display exclusive certificates throughout the show, with ten “Golden Ticket” winners announced at the OPTIMA Batteries press conference on Thursday, November 5, at 1:30 p.m. PST in the OPTIMA Batteries booth #22755. The remaining nominees will receive tickets to the event, as well as serve as alternates for the existing field of participants. Additionally, the 2016 OPTIMA Search for the Ultimate Street Car schedule will be unveiled at the press conference.

Spectators Invited to Attend OUSCI

While SEMA attendees can see the cars up close and personal at the show, spectators at the 2015 OUSCI will be able watch them in action! With 100 of top-performing street cars across country coming together at this final event, competition promises to be exciting and fierce. VIP Pit Passes are available at the cost of $30 each. This year’s event will also feature an expanded autocross area as well as road course action on both days. The 2015 OUSCI is presented by KN Filters and this year’s event sponsors are Detroit Speed, Lingenfelter Performance Engineering and Wilwood Disc Brakes. Get your VIP Pit Passes today!

To preview the excitement, check out video clips from past events on the OPTIMA Batteries’ YouTube page, visit the OPTIMA Invitational website to see driver profiles and images, or visit the OPTIMA Batteries' Facebook page to get the latest news and updates. Also, be sure to follow and share the #OUSCI hashtag to track social media conversations around the 2015 OUSCI.

About OPTIMA® Batteries

OPTIMA® YELLOWTOP®, REDTOP® and BLUETOP® batteries are available through leading battery distributors globally. When looking for OPTIMA Batteries consumers should look for the unique, colored-top and SIX PACK™ design which OPTIMA is known throughout the world. In 2012, OPTIMA added to its product line with the innovative OPTIMA® Chargers Digital 1200 Battery Charger for all automotive and marine batteries. To find out more information or purchase OPTIMA products consumers may visit Consumers can also call 1-888-8OPTIMA (1-888-867-8462) for additional information.

About Johnson Controls

Johnson Controls is a global diversified technology and industrial leader serving customers in more than 150 countries. Our 130,000 employees create quality products, services and solutions to optimize energy and operational efficiencies of buildings; lead-acid automotive batteries and advanced batteries for hybrid and electric vehicles; and seating components and systems for automobiles. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. Through our growth strategies and by increasing market share we are committed to delivering value to shareholders and making our customers successful. In 2015, Corporate Responsibility Magazine recognized Johnson Controls as the #14 company in its annual “100 Best Corporate Citizens” list. For additional information, please visit or follow us @johnsoncontrols on Twitter

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