The Ultimate Power Source ™

Posted: Jun 15, 2016

OPTIMA® BATTERIES AND EDWIN EVERS PARTNER FOR SECOND ANNUAL HEALING HEROES IN ACTION TOUR

Fans Invited to Bid for a Chance to Fish against Edwin and a Purple Heart Veteran in Four Events across America

May 31, 2016 (MILWAUKEE) — OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, and elite angler Edwin Evers are teaming up again to give deserving Purple Heart veterans once-in-a-lifetime fishing experiences in the OPTIMA Batteries Healing Heroes in Action Tour. Beginning June 1, OPTIMA Batteries and Evers invite fans on Facebook to bid for a chance to fish against Evers and his deserving veteran partner at one of four events.

Now in its second year, the Healing Heroes in Action Tour supports the Wounded Warriors in Action Foundation, a national 501(c)3 non-profit organization dedicated to serving the nation’s combat-wounded Purple Heart veterans through outdoor sporting activities. The tour raises funds via Facebook auction on Evers’ page, giving fans a chance to face off against the champion and his veteran partner, as well as a valuable prize pack.

“After a successful inaugural year, we’re honored to again bring these incredible, once-in-a-lifetime experiences to veterans and fans nationwide in a way only OPTIMA Batteries can,” said Cam Douglass, director of marketing for OPTIMA Batteries. “The addition of new partners and sponsors, as well as our longstanding relationship with Edwin, only help extend the impact this program has on the lives of deserving veterans as well as the Foundation.”

The 2015 tour raised more than $12,000 for the Foundation through five local events, but new partnerships with Bassmaster LIVE and presenting sponsor General Tire bring the tour to a national audience via livestream and extended coverage on Bassmaster.com.

The OPTIMA Batteries Healing Heroes in Action Tour events kick off on June 13 on Lake Texoma in Durant, Okla., and continue with three more events coinciding with Evers’ travels on the Bassmaster Elite Series tournament trail. The complete 2016 schedule is as follows:

  • June 13 on Lake Texoma in Durant, Okla.
  • June 27 on Cayuga Lake in Union Springs, N.Y.
  • July 26 on Arkansas River in Little Rock, Ark. (Bassmaster LIVE event)
  • August 15 on Potomac River in Charles County, Md. (Bassmaster LIVE event)

“A day out on the water fishing with Edwin is a one-of-a-kind experience we’re grateful to be able to offer to our veterans,” said John J. McDaniel, Founder of Wounded Warriors in Action Foundation. “Through this initiative and the camaraderie Edwin brings to the events, we are not only honoring the service of these veterans, but also promoting healing and wellness.”

Evers added, “I’m honored to support veterans through this program, and the friendships I made on last year’s tour are ones I’ll have for the rest of my life. I look forward to fishing against my fans this year!”

For more information on the OPTIMA Batteries and the Healing Heroes in Action Tour, visit OPTIMABatteries.com. To place your bid to fish against Evers at the first event on June 13, visit Facebook.com/EdwinEversFishing. To find out more about the WWIAF, please visit wwiaf.org.

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