The Ultimate Power Source ™


Posted: Oct 09, 2020

​OPTIMA Batteries, a Clarios brand, Launches Hi-Performance Expo at the Circuit of the Americas

OPTIMA® Batteries, a leading brand of Clarios, announced its inaugural Hi-Performance Expo at the Circuit of the Americas(COTA) in Austin, TX. on Nov. 1-3. The three-day expo will showcase the industry’s leading brands, personalities, and vehicles hosted at one of the most iconic raceways in the world.

Open to spectators, the outdoor-only event will feature an amazing lineup of competition events with prizes for winners expected up to $69,000.Highlighted events include The OPTIMA Ultimate Street Car Invitational presented by Advance Auto Parts, World Championship Autocross, Street Car Takeover, The Fun-Haver tour and The Feature Car Faceoff with personalities providing all types of precision driving exhibitions including Vaughn Gittin Jr., Tanner Foust, and Cleetus McFarland.

“The Hi-Performance Expo creates an opportunity for enthusiasts and brands to come together and celebrate the passion, power and performance that fuels our community,” said Cam Douglass, director of marketing, OPTIMA Batteries, a Clarios brand. “COTA provides a safe outdoor environment to fully experience the best our industry has to offer.”

The event will be hosted in partnership with the Moab 4x4 Expo, powered by OPTIMA Batteries. The OPTIMA Ultimate Street Car Invitational (OUSCI) is the final stop in OPTIMA's year-long Search for the Ultimate Street Car TV series and for the first time in the event's 13-year history, the OUSCI winner will take home a check for $25,000. Both the OUSCI and the Hi-Performance Expo will be broadcast on MAVTV, in addition to live streaming throughout the event.

For more information on the Hi Performance Expo, OUSCI, sponsorship opportunities, registering to show your vehicle, or to purchase tickets please visit


About OPTIMA® Batteries

OPTIMA high-performance automotive, marine and heavy-duty AGM batteries are manufactured by Clarios, LLC, the world’s largest manufacturer of automotive batteries. OPTIMA REDTOP®, YELLOWTOP® and BLUETOP® batteries feature state-of-the-art SPIRALCELL TECHNOLOGY®. This patented design allows OPTIMA batteries to deliver superior performance in both starting and deep cycling applications. The OPTIMA product family also includes a line of Digital Chargers, with advanced multi-stage charging to charge and maintain a variety of vehicle batteries, maximizing battery life and performance. The newest additions to the OPTIMA YELLOWTOP line are now offered in DIN group sizes H6 and H7. This offering allows a variety of modern vehicles, ranging from late-model domestic performance to European models, to experience the power and performance of OPTIMA Batteries. To learn more or to purchase OPTIMA products, please visit, call 1-888-8OPTIMA (1-888-867-8462) or find @OPTIMABatteries on Twitter, Facebook and Instagram.

About Clarios

Clarios is a world leader in advanced energy storage solutions. We partner with customers to meet increasing market demand for smarter applications, on a global scale. Our 16,000 employees develop, manufacture and distribute a portfolio of evolving battery technologies for virtually every type of vehicle. These technologies deliver uniquely sustainable, next-generation performance, and bring reliability, safety and comfort to everyday lives. We add value at every link in the supply chain, contributing to the progress of the communities we serve and the planet we all share. As a 2020 signatory of the United Nations Global Compact, Clarios is committed to aligning our strategies and operations with universal principles focused on human rights, labor, the environment and anti-corruption. Clarios is a subsidiary of Brookfield Business Partners, a business services and industrials company focused on owning and operating high-quality businesses that benefit from barriers to entry and/or low production costs.

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