OPTIMA's Search for the Ultimate Street Car Begins!

OPTIMABatteries today announced the premiere of it's new 2012 television miniseries.OPTIMAs Search for the Ultimate Street Carwill air Sunday, September 30th at 1 p.m. ET on the nationally-televised SPEED TV network. The mini-series will feature two epsiodes, showcasing participants of theOPTIMA Faceoff at the HOT ROD Power Tour and OPTIMA Faceoff at Road America as they compete to gain an entry to the fifth annual OPTIMA Ultimate Street Car Invitational presented by KN and Royal Purple.


These new shows will give viewers an insider look at the road to OPTIMAs Invitational taking place Saturday, November 3rd, immediately following the 2012 SEMA Show. The annual event consistently features some of the most high-profile and prestigous SEMA Show vehicles, as they are put to the test in a series of performance and design events, in order to crown the OPTIMA Ultimate Street Car.

In the first episode, viewers will be taken to the OPTIMA Faceoff at the HOT ROD Power Tour in Arlington,Texas, the end destination to thegrueling 1,371-mile, eight-day drive of the HOT ROD Power Tour. With thousands of participants making the trek, only 37 strong-willed drivers continue the journey to compete in this new event as the episode opens.

As part of this and future episodes viewers will see interviews and exciting on-track coverage as participants prove their vehicles street cred in the Detroit Speed and Engineering/JRI Shocks Road Rally, weave through the twisiting cone course of the RideTech Street Challenge Autocross, come screaming to a halt in the Wilwood Disc Brakes Speed Stop Challenge, burn rubber as they fiercly compete in the BFGoodrich Hot Lap Challenge and ultimately show off their vehicles craftmanship in the Lingenfelter Performance Engineering Performance Design Challenge. The mini-series will also feature a wide variety of exotic and classic vehicles including a Bentley Continental GT, BMW M3, Audi TT Coupe, Porsche Carrera and several other classic American muscle cars.

Were excited to give viewers an early peak into the road to this years OPTIMA Invitational,said Cam Douglass, Director of Product Development and Marketing for OPTIMA Batteries. We continue to see more support and greater competition each year and 2012 has brought out some of the best talent and most passionate street car enthusiasts yet.

OPTIMAs Search for the Ultimate Street Caris scheduled to air on SPEED during the following times:

Sunday, September 30, 2012 at 1 p.m. ET: Episode One -OPTIMA Faceoff at the HOT ROD Power Tour inArlington, Texas

Sunday, October, 21 2012 at 1 p.m. ET: Episode Two -OPTIMA Faceoff at Road America inElkhart Lake, Wisconsin

*Air dates and times are subject to change

As part of the ongoing mini-series, SPEED TV will also air this years final event, the 2012 OPTIMA Ultimate Street Car Invitational in early-2013. Additionally, fans can catch the 2011 OPTIMA Invitational TV Special when it re-airs on SPEED TV Sunday, October 14, 2012 at 11 a.m. ET.

A complete list of sponsors for the 2012 OPTIMA Ultimate Street Car Invitational and OPTIMA Faceoff at HOT ROD Power Tour include presenting sponsors KN Filters and Royal Purple; race event sponsors BFGoodrich, RideTech, Wilwood Disc Brakes, Lingenfelter Performance Engineering and Detroit Speed and Engineering/JRI Shocks; and associate sponsors MagnaFlow, Roadster Shop, Mothers and Centerforce Clutches. OPTIMA Faceoff at Road America sponsors include all of the above with the exception of KN Filters.

For more information on the OPTIMA Ultimate Street Car franchise including event dates, schedules, official rules and its new charitable Build-A-Bike program, please visitwww.optimabatteries.com andwww.optimabuildabike.com/