OPTIMA® Batteries Announces 2014 April Promotion
April 1, 2014 (MILWAUKEE) – OPTIMA Batteries, the global leader in high-performance automotive and marine Spiralcell Technology® AGM batteries and chargers, is proud to announce its 2014 National Promotion. This unprecedented deal offers consumers who purchase a 12 volt OPTIMA Battery at participating retailers, dealers, approved online retailers and online at OPTIMABatteries.com during the entire month of April their choice of a free Digital 400 Charger or half off the price of a Digital 1200 Charger. For enthusiasts getting ready for a busy summer season, April represents the perfect time to update or upgrade to a super-premium OPTIMA REDTOP®, YELLOWTOP®, or BLUETOP® 12-volt battery.
“OPTIMA has long been the battery of choice for many automotive and boating enthusiasts looking for better power, longer life and greater resistance to the use and abuse of extreme applications for a long time,” said Cam Douglass, OPTIMA Batteries director of marketing. “Now they will be able to supplement their premium battery purchase with a premium Charger, and get the very most out of making OPTIMA their battery choice.”
Both the OPTIMA Digital 1200 (12 amp maximum) and OPTIMA Digital 400 (4 amp maximum) battery chargers enhance the performance of OPTIMA and other AGM batteries, recover deeply discharged batteries and extend battery life. They both feature a full text LCD display for charging, maintaining and fault mode indication. Both chargers feature a gauge that displays battery charging and fill rate, along with charger mode and fault messages. Other innovative features include ergonomically designed DC charging clamps and quick set selections that prompt users for quick and easy selection of charge profiles by battery type. The Digital 1200 differs from the Digital 400 by offering a wide range of other features in addition to its higher amperage, including an integrated LED work light, and a USB charging port for iPads®, iPhones® and other devices such as cameras and phones.
This offer is available at all participating OPTIMA Batteries retailers including Autozone, Advance Auto Parts, O’Reilly Auto Parts, Pep Boys, various independent dealers and participating online retailers. It will also be offered online at OPTIMABatteries.com. Fans of OPTIMA will see in-store signage and online reminders to further communicate the limited-time special from The Ultimate Power Source®. Those who wish to participate in the promotion can visit www.optimabatteriespromotion.com to learn more details or to submit their promotion information.
About OPTIMA Batteries
OPTIMA YELLOWTOP, REDTOP and BLUETOP batteries are available through leading battery distributors globally. When looking for OPTIMA Batteries consumers should look for the unique, colored-top and SIX PACK™ design which OPTIMA is known throughout the world. In 2012, OPTIMA added to its product line with the innovative OPTIMA® Chargers Digital 1200 Battery Charger for all automotive and marine batteries. To find out more information or purchase OPTIMA products consumers may visit www.optimabatteries.com. Consumers can also call 1-888-8OPTIMA (1-888-867-8462) for additional information.
About Johnson Controls Power Solutions
Johnson Controls Power Solutions is the global leader in lead-acid automotive batteries and advanced batteries for Start-Stop, hybrid and electric vehicles. Our 50 manufacturing, recycling and distribution centers supply more than one-third of the world's lead-acid batteries to major automakers and aftermarket retailers. Through our innovations we are building the advanced battery industry for hybrid and electric vehicles. We were the first company in the world to produce lithium-ion batteries for mass-production hybrid vehicles. Our commitment to sustainability is evidenced by our world-class technology, manufacturing and recycling capabilities.