OPTIMA Batteries at the 2021 SEMA Show

OPTIMA Batteries SEMA Show
SponsorOPTIMA Batteries
LocationLas Vegas, Nevada
DateOctober 29, 2021
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Fast Facts:

  • Mike Rowe and Tanner Foust will host the public debut of SpeedKore’s custom carbon-fiber 1968 Dodge Charger from the movie “Fast 9” on Tuesday, November 2, 2021, at 2:30 p.m. PST at the OPTIMA Batteries outdoor booth (located in the Bronze Lot outside of the Las Vegas Convention Center).

  • An exhibition track will be set up for off-road racer Chris Polvoorde and two-time Formula Drift Champion Tanner Foust to run multiple demonstration laps and drifting sessions Tuesday and Wednesday of the SEMA Show.

  • The PEAK Performance Challenge will be running on Thursday and Friday of the SEMA Show as part of the OPTIMA Ultimate Street Car Invitational, presented by Advance Auto Parts

OPTIMA® Batteries, a leading brand of Clarios (NYSE: BBU) (TSX: BBU.UN), has announced its expanded presence at the 2021 SEMA Show featuring two different booths, live racing and a press conference hosted by Mike Rowe highlighting the public debut of SpeedKore’s “Hellacious” mid-engine Dodge Charger. OPTIMA brand ambassadors James Clay and Chris Polvoorde will also be in attendance with their respective vehicles – Clay with the BimmerWorld Bergsteiger E36 Hill Climb Car that raced in the 2021 Pikes Peak Hill Climb and Polvoorde with his Ford Ranger Pro Lite race truck. Additionally, Tanner Foust will be performing exhibition drift laps in his V8-powered Volkswagen Passat drift taxi on Tuesday and Wednesday of the SEMA Show.

In an all-new outdoor space located in the Bronze Lot outside of South Hall at the Las Vegas Convention Center, OPTIMA Batteries will showcase celebrity and brand ambassador vehicles and host a portion of its OPTIMA Ultimate Street Car Invitational (OUSCI) presented by Advance Auto Parts, the PEAK Performance Challenge, for spectators to enjoy at the show. More than 90 classic and modern hi-performance cars & trucks competing in the OUSCI will be on display outside. Following the show, the OUSCI competitors will head to Las Vegas Motor Speedway for the culmination of the event on Saturday, November 6th and Sunday, November 7th.

“We believe in the value of the SEMA Show and we’re excited to see our industry colleagues for the first time in two-years,” said OPTIMA Batteries Director of Marketing Cameron Douglass. “We were happy to find a way to work with SEMA to bring the excitement of the OUSCI to the show as this was a series developed in response to the number of impeccable builds that debut at the show every year. Seeing it all come full circle is what makes this event so special to us.”

The SpeedKore 1968 Dodge Charger “Hellacious,” the road-going version of the vehicle featured in “Fast 9,” will make its public debut at a press conference hosted by Mike Rowe and featuring stunt driver Tanner Foust and SpeedKore’s Tom Porter on Tuesday, November 2, 2021, at 2:30 p.m. PST at the OPTIMA stage in the Bronze lot. “Hellacious” features a custom carbon fiber widebody and a mid-mounted 6.2-liter Hellcat Hemi V8 mounted to a gated-manual Graziano transaxle from a Lamborghini Gallardo. Attendees will have the opportunity to see and hear the car throughout the show.

 

OPTIMA’s outdoor presence, previously referred to as “OPTIMA Alley,” is now located in the Bronze Lot of the Las Vegas Convention Center’s outdoor area next to South Hall and its indoor booth is located in the convention center’s Central Hall in Booth #22453. See a gallery of images from past SEMA Shows here.