OPTIMA® Batteries Introduces New Virtual Reality Experience and Lineup of SEMA Week Activities


October 10, 2016 (MILWAUKEE) – OPTIMA® Batteries, a global leader in high-performance automotive and marine batteries and digital battery chargers, is bringing the ride of a lifetime to the SEMA show with an all-new virtual reality experience, “The Power of Legends.” Attendees will get the chance to experience the in-vehicle action alongside a variety of industry experts in the worlds of pro-touring, professional road racing, off-road racing and bass fishing.

“OPTIMA batteries continues to innovate and offer thrilling experiences to enthusiasts, and our new virtual reality experience takes it to the next level,” said Cam Douglass, director of marketing at OPTIMA Batteries, Johnson Controls. “’The Power of Legends,’ along with our OPTIMA Ultimate Film Festival and the OPTIMA Ultimate Street Car Invitational, will bring edge-of-your-seat action to all SEMA attendees.”

At the OPTIMA Batteries booth, #20323, attendees can choose from five different experiences featuring OPTIMA PowerPro Ambassadors, including:

  • Feeling the excitement rounding a corner at the M1 Concourse behind the wheel of James Clay’s BMW
  • Catching a giant bass with Edwin Evers’ on Lake Vermilion in Minn.
  • Crawling through the Rausch Creek Off-Road Park with Lucas Murphy in his Ultra4
  • Catching air off a jump at the Glen Helen Raceway with Corry Weller in her SR1
  • Speeding through the M1 Concourse with Mark Stielow in his Camaro

The five featured PowerPro Ambassadors will be in the OPTIMA Batteries booth throughout the week, with each of their vehicles from the virtual reality videos. The experience is free and runs all week during the SEMA show. The first 1,000 participants will receive a pair of high quality OPTIMA virtual reality goggles and a set of OPTIMA earbuds – definitely not your typical trade show giveaways – with the ability to download new VR content from OPTIMA as it becomes available throughout the year.

In addition to the new virtual reality booth experience, OPTIMA Batteries will be bringing back its successful OPTIMA Ultimate Film Festival. New this year, enthusiasts nationwide submitted their unique and compelling short-form or action-cam video content for two regional events leading up to this finale event. On Wednesday, November 2, from 7-11 p.m. at the Foundry at SLS Las Vegas, the winner will be selected live via text-to-vote technology.

David Freiburger of Roadkill returns to host the event, and punk rock pioneers will perform. Tickets are free, but limited in number, and available here.

Three-time winner Danny Popp will be back again in his 2003 Z06 Corvette to defend his title at the 2016 OPTIMA Ultimate Street Car Invitational (OUSCI) following the SEMA Show on November 5 and 6 at the Las Vegas Motor Speedway. Vehicles from the SEMA show floor have the chance to be selected to receive a Golden Ticket to participate in the prestigious, invitation-only event. For the first time ever, interested participants can submit their vehicle for consideration for a Golden Ticket in advance of the show via a new application form. The ten Golden Ticket winners will be announced at the OPTIMA Batteries press conference at booth #20323 in the Central Hall on Thursday, November 3 at 1:30 p.m.

Spectators are invited to experience the OUSCI, with nearly 100 of the nation’s top-performing street cars across the country compete for the title. Spectator tickets are available for $30 each here.

Visit the OPTIMA Batteries' Facebook page to get the latest news and updates. Also, follow and use the #OUSCl hashtag to track social media conversations around the 2016 OPTIMA Invitational.




About OPTIMA® Batteries


OPTIMA high-performance automotive, marine and heavy-duty AGM batteries are manufactured by Johnson Controls, the world’s largest manufacturer of automotive batteries. OPTIMA REDTOP®, YELLOWTOP® and BLUETOP® batteries feature state-of-the-art SPIRALCELL TECHNOLOGY®. This patented design allows OPTIMA batteries to deliver superior performance in both starting and deep cycling applications. The OPTIMA product family also includes a line of Digital Chargers, with advanced multi-stage charging to charge and maintain a variety of vehicle batteries, maximizing battery life and performance. To learn more or to purchase OPTIMA products, please visit www.optimabatteries.com, call 1-888-8OPTIMA (1-888-867-8462) or find @OPTIMABatteries on Twitter, Facebook and Instagram.

About Johnson Controls, Inc.

Johnson Controls is a global diversified technology and multi industrial leader serving a wide range of customers in more than 150 countries. Our 117,000 employees create intelligent buildings, efficient energy solutions, integrated infrastructure and next generation transportation systems that work seamlessly together to deliver on the promise of smart cities and communities. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. We are committed to helping our customers win and creating greater value for all of our stakeholders through strategic focus on our buildings and energy growth platforms. For additional information, please visit www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.