OPTIMA® Batteries Plugs into Team Lucas

DateMarch 27, 2012
Lucas Oil Products, Inc. and the Lucas Oil Off Road Racing Series is delighted to announce a new partnership with OPTIMA Batteries for the 2012 racing season. "We are thrilled to start a new partnership with the Lucas Oil Off Road Racing Series as they continue to be a great advocate for the performance automotive aftermarket community." Says Cam Douglass, Director of Marketing and Product Development for OPTIMA Batteries. "The short course off road tracks prove the durability and endurance of performance products used in extremely demanding racing conditions, demonstrating the proven performance of the OPTIMA brand. The Lucas Oil Series continues to bring intense, action-packed four-wheeled enjoyment to fans and the OPTIMA Batteries team is excited to be a part of it.

Jamie Devney, Director of Sales and Marketing / Team Lucas adds, "OPTIMA has great penetration in the Off Road market, but we are looking forward to seeing their new participation in all Team Lucas properties and series across the USA. For example, Team Lucas and OPTIMA Batteries have formed a special "Hard Charger" cash bonus for the Lucas Oil Modified Series and the Lucas Oil Late Model Dirt Series. Our series directors are very excited to bring this quality brand to their nationwide outreach to both competitors and fans!"

Lucas Oil Off Road Racing Series Competition Director Tony Vanillo, commented, "OPTIMA is well known in the off road community as being the toughest, most durable and longest-lasting battery in racing. We feel this is going to be a great fit for the series and we are very excited to be working with the OPTIMA family. Over three quarters of the vehicles in the Lucas Oil Off Road Racing Series run OPTIMA batteries as well as competitors from the Drag Boat Racing Series, Late Model Dirt Series and the Pro Pulling League. OPTIMA's commitment to give back to the sport is inspiring."