Out There with OPTIMA Jim- The Food of Hammertown
- OPTIMA Batteries
- Johnson Valley, California
The Progressive King of the Hammers, powered by OPTIMA Batteries, takes place in and around a dry lake bed in the Mojave desert that for 50 weeks out of the year is literally a desert. However, for those two weeks when the King of the Hammers event comes in, the desolate lake bed is transformed into a bustling city, that hosts tens of thousands of visitors and those people need to eat. We sent OPTIMA Jim around Hammertown, to find out exactly what those folks were consuming during this inconic offroad event. See more of OPTIMA Jim's adventures here.