Registration now open for the 2013 OPTIMA® Faceoff at Road America


Registration is now open for all participants and spectators to attend the OPTIMA Faceoff at Road America qualifying event on June 22nd and 23rd, in Elkhart Lake, Wisconsin. The Faceoff is one of several qualifying events held around the country, for vehicles to earn an invitation to Las Vegas for the SEMA Show and the 2013 OPTIMA Ultimate Street Car Invitational.

To register as a participant, please visit

  • The cost to participate is $225.00
  • Participant package includes:
    • Registration to the event for driver and one (1) guest
    • Two tickets for Saturday's NASCAR race
    • Social event/dinner Friday for two
    • Lunch Saturday during the cruise for two
    • Dinner at Sunday awards ceremony for two
    • Karting event Saturday evening (driver only)

To purchase spectator tickets in advance, please visit

  • The advance ticket cost is $10.00
  • The on-site ticket cost at the gate is $20.00 or free, if you show your NASCAR ticket from the same weekend