March 22, 2017 (MILWAUKEE) – OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, is among the finalists at the 2017 Cynopsis Sports Media Awards in the Virtual Reality category for its 360-video series, “The Power of Legends.”

The annual awards series celebrates the best of the best in the sports industry, specifically focusing on companies, professionals or organizations who inspired audiences and turned viewers into fans in the past year. The full list of nominees in the Virtual Reality category includes national sports brands and media properties, such as the PGA Tour, FOX Sports and CBS Sports, among others. Finalists in this category were judged on their ability to create a game or sports virtual reality video that allowed users to experience the sports world in an up-close and immersive way.

“OPTIMA Batteries are known as The Ultimate Power Source®, and we wanted to put the incredible action and performance we stand for right in the hands of our fans, from off-road racing to rock crawling to high-velocity road racing,” said Cam Douglass, director of marketing for OPTIMA Batteries, Johnson Controls. “The end result is a series of phenomenal 360-videos that put users in the front seat next to some of the biggest names in the industry. We couldn’t be more proud to be recognized for this work.”

The five “Power of Legends” videos debuted at the 2016 SEMA show in the OPTIMA Batteries booth and were met with excitement and long lines as attendees waited to try out the experience. Five OPTIMA PowerPro Ambassadors are featured in the videos:

These industry experts were also on-site at the OPTIMA Batteries booth at SEMA to showcase their vehicles and invite fans to “drive” with them in the experience.

OPTIMA Batteries recently launched its first app, OPTIMA VR, in early 2017. Users can watch all the “Power of Legends” videos as well as access new 360-video content featuring the legacy of OPTIMA Batteries and its products. It’s featured in the Oculus Gallery, a selective collection of premiere virtual reality apps specially curated by Oculus, and also available from Google Play and the iOS App Store.

“At OPTIMA, we are always looking for what’s next to ensure we’re bringing enthusiasts the experiences they crave in cutting-edge ways,” said Douglass. “You can expect to see more innovative content and experiences from OPTIMA Batteries in 2017 and beyond.”

The winners will be announced at the final awards ceremony in New York City on April 13, 2017. For more information, visit

To view the “Power of Legends” videos and also access more exclusive video content from The Ultimate Power Source, visit Follow OPTIMA Batteries on FacebookTwitter and Instagram for the latest news, events and conversation.