What is a Mopar Car?

OPTIMA Batteries
Las Vegas, NV

People often hear the name "Mopar" used in automotive circles, but what exactly does it mean? After all, there are no "Mopar" dealerships that sell cars that have "Mopar" brand badges on them like "Ford" blue ovals or "Chevrolet" bowties. However, the Mopar name actually has it's roots with the Chrysler corporation, going back nearly 100 years, with Chrysler formally introducing the brand name in 1937.

Since that time, the term has basically become synonymous in automotive circles with any Chrysler-built vehicle, which would include Chrysler (obviously), Dodge, Ram, Plymouth, Imperial and DeSoto. From there, purists begin to nitpick what falls under the "Mopar" designation and what does not. Chrysler bought out the American Motors Corporation (AMC) in 1987, so vehicles built after the buyout, including cars like the Eagle Talon and a wide variety of Jeeps would also fall into that mix.

Some don't split hairs and just include all Jeeps and AMCs under the Mopar umbrella, regardless of the year they were produced, but they do so at the risk of a severe reprimand from keyboard commandos and message board brand vigilantes. Have a look at a massive Mopar gallery below. If you need a battery for your Mopar, know that OPTIMA now offers an H6 battery, which is a direct-fit replacement in many Mopars.