OPTIMA Unleashed at the 2026 SEMA Show

Jim McIlvaine

OPTIMA Unleashed once again returns to the lot South of South Hall at the 2026 SEMA Show in Las Vegas! You won't want to miss any of the exciting action all week long, including drift exhibitions, OPTIMA Ultimate StreetCars and lots of FREE giveaways! See a massive gallery from OPTIMA Unleashed 2025 below, as well as the schedule for 2026:

OPTIMA UNLEASHED SCHEDULE

Tuesday, November 3d
9AM-Noon Drift & Offroad demos
12:25PM-12:30PM T-shirt Cannon
12:30PM-4:45PM Drift & Offroad demos
9AM-5:30PM OPTIMA Ultimate Street Car Gearhead Classics Design & Engineering Challenge
*Spin to win on the prize wheel all day long!

Wednesday, November 4th
8AM-11:59AM OPTIMA Ultimate Street Car Invitational Peak Performance Challenge
9AM-Noon OPTIMA Ultimate Street Car Gearhead Classics Design & Engineering Challenge
11:59AM-Noon Australian Burnout Cars
12:25-12:30PM T-shirt Cannon
12:30-5PM Drift & Offroad demos
5PM-5:30PM OPTIMA Ultimate Street Car Regular Season Award Ceremony
*Spin to win on the prize wheel all day long!

Thursday, November 5th
8AM-11:59AM OPTIMA Ultimate Street Car Invitational Peak Performance Challenge
11:59AM-Noon Australian Burnout Cars
12:25PM-12:30PM T-shirt Cannon
12:30PM-5PM Drift & Offroad demos
*Spin to win on the prize wheel all day long!

Friday, November 6th
9AM-Noon Drift & Offroad demos
Noon-12:30PM OPTIMA Ultimate Street Car Invitational Championship Award Ceremony
12:25PM-12:30PM T-shirt Cannon
12:30PM-4PM Drift & Offroad demos
4PM-9:55PM SEMA Fest
*Spin to win on the prize wheel all day long!

Gallery

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